At a Glance
Client profile: International food brand with regional ecommerce operations.
Use Case
An International food brand with regional ecommerce operations needed automated price and inventory routing based on each visitor's location. Enacment built the ecommerce logic so users in different regions could see the right availability and pricing without extra navigation friction.
What Was Slowing the Operation Down
The primary challenge was eliminating friction for international users while browsing the site. A brand with a presence in multiple countries aims to avoid showing prices in the wrong currency or products that are unavailable for shipping in a specific region, as this impacts clarity and consumer trust.
Standard ecommerce solutions often require users to manually select their location or force the brand to maintain completely separate websites. This can create an additional administrative burden and fragment the brand experience, while increasing the risk of inconsistencies in updating regional catalogs.
What We Built
A location intelligence layer was implemented directly into the ecommerce navigation flow
The system automatically detects the traffic source and, without user intervention, adjusts the product catalog, display currency, and store configuration based on the region
Ecommerce Engine: Regional structure configuration
Location Intelligence: Geolocation service integration for automatic traffic routing
Catalog Logic: Custom rules for local inventory display in Mexico and SpainResults
2+: Regional Markets
Automated: Price Routing
Coherent User Experience: Presentation of correct information (price and availability) from the first point of contact based on the customer's location
Centralized Management: Brand administration under a unified technical infrastructure, facilitating operational consistency across different markets
Scalability: Framework prepared to integrate new regional markets with minimal changes to the system centralRelated Services
Custom software
Location intelligenceProject Scope
The solution focused on front-end automation and price routing logic; physical logistics management and regulatory compliance in each country remained under the client's direct operation, with the necessary data integrated into the system.
Why It Matters
International D2C commerce depends on matching the storefront to the buyer's market. Enacment used custom software and location intelligence to support 2+ regional markets and automated price routing.
