At a Glance
Client profile: National out-of-home media auditing organization.
Use Case
For National out-of-home media auditing organization, Enacment developed a geospatial platform for OOH media audits that combines 360° evidence, location intelligence, and centralized reporting. The work replaced slow manual verification cycles with a browser-based environment where teams could review sites, layers, and context from one place.
What Was Slowing the Operation Down
Outdoor advertising verification relied on manual processes that created operational bottlenecks. Dispersed evidence collection and fragmented data consolidation meant each audit cycle could take up to two weeks.
Conventional tools did not provide enough technical visibility into the surroundings of each site. Without a centralized platform combining video and geolocation, it was difficult to scale auditing and get a complete view of context without constant physical visits.
What We Built
360° evidence: Immersive review of audited points to validate visibility and context
Location-intelligence engine: Use of 23 data layers for spatial analysis
Operational dashboard: Interface for internal teams and clients with micro-zone prioritization
Evidence capture and review: Brings together visual material and context for each audited site
Geospatial engine: Processes layered information to enrich location analysisResults
90%+: Reduction in analysis time
23: Geospatial data layers
<12h: Reporting turnaround
Operational efficiency: Analysis time dropped from 2 weeks to under 12 hours
Model expansion: The 23 data layers enabled new data-driven servicesRelated Services
Location intelligence
Process automation
Custom softwareProject Scope
The system handles significant volumes of location data. Rendering performance across multiple geospatial layers was critical to maintaining browser operability.
Why It Matters
OOH auditing loses value when evidence takes too long to collect and interpret. Enacment used location intelligence, process automation, and custom software to reduce analysis time by more than 90%, work with 23 geospatial layers, and deliver reports in under 12 hours.
