At a Glance
Client profile: Multi-unit traditional food and beverage chain.
Use Case
Multi-unit traditional food and beverage chain needed to modernize its digital presence and menu management while preserving a legacy hospitality brand. Enacment structured branch location data, menu categories, product information, and mobile access so customers could find current information by location.
What Was Slowing the Operation Down
The challenge was to digitalize a brand with a specific visual identity while maintaining its essence. Operationally, the goal was to centralize the management of multiple units operating across different hours and zones, ensuring customers have access to updated information regarding menus and product availability based on their location.
Generic solutions did not allow for the level of customization required by the brand nor the flexibility to manage menu updates centrally. The lack of a unified data structure made it difficult to align the physical offering with digital visibility.
What We Built
Location Management: A system allowing users to find the nearest branch and consult operational data
Digital Catalog: Implementation of a structured menu that facilitates navigation through categories and products
Stable mobile experience: Construction of an interface designed for stable performance on mobile devices
Content Management: Data structuring to allow updates to menus and operational notices
Location Services: Integration of tools for routing users to physical points of saleResults
Multi-unit: Location Management
Digital: Menu Management
The brand successfully consolidated its digital presence, offering a unified window for its points of sale
Management of operational information improved, and the menu consultation process was facilitated, aligning the physical presence with the digital platformRelated Services
Custom software
Process automationProject Scope
The project focused on the visibility, consultation, and branch management phase. Interactions with external transactional or delivery systems are managed independently from the brand's central platform.
Why It Matters
Multi-unit food retail depends on keeping physical operations and digital information aligned. Enacment's custom software and process automation supported multi-unit location management and digital menu management for the brand.
