Executive Summary
Enacment designed and developed a specialized B2B marketplace to centralize the procurement of marketing and point-of-purchase materials. The platform enabled authorized suppliers to participate in bids, track fulfillment, and work inside a unified procurement flow. The result was 3.6% direct savings and a regional rollout across Latin America.
Organization Type and Context
A global consumer goods company with complex operations and a large network of promotional material suppliers. The scale of the marketing function required tighter control over spending, compliance, and traceability across markets.
The Challenge
Marketing materials, merchandising, and display purchases were handled in a fragmented way. Internal teams struggled to compare supplier bids transparently, and integration with corporate purchasing processes was largely manual, reducing visibility into actual spend and savings opportunities.
Why the Previous Approach Fell Short
Generic tools did not offer the flexibility needed for specialized-material bidding or for coordinating hundreds of suppliers under one operating standard. That made end-to-end traceability difficult, from initial request to final delivery.
The Solution
We built a custom web platform that works as a private procurement marketplace. The system supports:
Bid management: Authorized suppliers receive requests and submit proposals directly in the portal.
Approval workflows: Internal teams evaluate and select options using predefined criteria.
Fulfillment tracking: Monitoring of production and delivery progress.
Requirement consolidation: Unifying POP material requests and special orders in one channel.Systems and Integrations Involved
Private procurement portal: Central workspace for bidding, evaluation, and tracking.
Authorized supplier management: Standardizes collaboration with a broad third-party network.
Approval and fulfillment workflows: Provides visibility from request through delivery.
Connection to corporate purchasing processes: Preserves continuity with the client's global operating model.Outcome and Impact
Cost savings: A cumulative 3.6% reduction in direct merchandising spend.
Operational efficiency: Integration of 300 suppliers into one workflow.
Regional scalability: The model expanded into LATAM markets.Constraints or Caveats
Access is restricted to certified suppliers and authorized internal personnel. Savings metrics represent documented averages from the regional operation.
What This Case Proves
This case shows Enacment's ability to build B2B ecosystems that solve large-scale procurement challenges, where transparency, third-party coordination, and spend efficiency are mission-critical.
