At a Glance
Client profile: Global consumer goods company with regional marketing procurement operations.
Use Case
Global consumer goods company with regional marketing procurement operations needed a private procurement marketplace for marketing materials, merchandising, and displays across LATAM. Enacment centralized bidding, supplier collaboration, approvals, and fulfillment tracking so purchasing teams could compare proposals and manage 300 suppliers through a consistent workflow.
What Was Slowing the Operation Down
Marketing materials, merchandising, and display purchases were handled in a fragmented way. Internal teams struggled to compare supplier bids transparently, and integration with corporate purchasing processes was largely manual, reducing visibility into actual spend and savings opportunities.
Generic tools did not offer the flexibility needed for specialized-material bidding or for coordinating hundreds of suppliers under one operating standard. That made end-to-end traceability difficult, from initial request to final delivery.
What We Built
Bid management: Authorized suppliers receive requests and submit proposals directly in the portal
Approval workflows: Internal teams evaluate and select options using predefined criteria
Fulfillment tracking: Monitoring of production and delivery progress
Requirement consolidation: Unifying POP material requests and special orders in one channel
Private procurement portal: Central workspace for bidding, evaluation, and trackingResults
3.6%: Direct spend savings
300: Integrated suppliers
LATAM: Regional rollout
Cost savings: A cumulative 3.6% reduction in direct merchandising spend
Operational efficiency: Integration of 300 suppliers into one workflowRelated Services
Custom software
Process automationProject Scope
Access is restricted to certified suppliers and authorized internal personnel. Savings metrics represent reported averages from the regional operation.
Why It Matters
Procurement savings depend on visibility, not only negotiation. By pairing custom software with process automation, the marketplace gave the company clearer control over supplier proposals and helped support a reported 3.6% reduction in direct merchandising spend.
