Mobile commerce strategies for the near future

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According to Statista, by 2021, mobile commerce would account for 73% of global e-commerce sales, and generate $3.5 trillion in revenue.

The unexpected situation created by the pandemic and people’s responses to adapt to the context led to the adoption of e-commerce solutions like never before. We saw a significant downturn in the retail sector, and witnessed many retail owners preparing to move into mobile apps.

According to Kantar, online sales in Mexico grew 500% thanks to Covid-19.

The affinity towards m-commerce shopping is also expected to continue in the coming years. The e-commerce industry must be aware of such mobile application development trends in order to stay on top of performance in the future.

Future trends in M-Commerce

One-click ordering

PayPal was one of the first platforms to offer express payments

We all find it tedious to have to fill in so much data for each online purchase. From pulling out your wallet, to filling out multiple addresses, the process is often lengthy and slows down the purchase.

One-click ordering saves users a lot of time by saving them the task of filling out their complete data for each purchase. Through integrations with providers such as Amazon, Apple Pay, Pay Pal or even Visa and Mastercard, this functionality is increasingly in demand by users.

Voice shopping

The integration of Alexa with its own marketplace (Amazon) helped voice commerce a lot.

Voice Commerce is beginning to position itself as a key element in the future of online sales. It is the natural evolution of our relationship with virtual assistants. After all, it makes perfect sense for us to ask Siri for this, and help us order more vegetables. Do I have to bring the dry cleaning? Alexa can request the service without you even bothering. Businesses will need to integrate with these services to stay relevant.

Omnichannel shopping

Omni-channel commerce focuses on providing a seamless customer experience, whether the customer is shopping online from a mobile device, a laptop or in a physical store.

An omnichannel strategy includes all possible touch points throughout the Customer Journey.

According to Harvard Business Review, 73 percent of all customers use multiple channels during their buying journey. Nearly half (44%) of B2C buyers, and 58% of B2B buyers say they always or often research a product online before going to a physical store. Even when they are in the store, they will still be given online to continue their research.

Omni-channel operations focus on the entire customer experience, not just individual customer experiences across channels.

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