What is app analytics?
App analytics is the tool that allows you to analyze an application through the behavior of its users. To do so, it uses concrete parameters on the number of downloads, rating and, what can be most enriching, sentiment analysis.
. Then, all of that is compared to the same parameters of the category average and benchmark.
In this way, companies can know in depth the current status of their mobile or web application vis-a-vis the market, and from this, make optimizations to make it more in line with the business objectives.
Without this type of data, updates to an application would not be made based on what is in a company’s best interest: assessing the user experience (UX) to know if its interface is attractive (UI) and really functional.
What data does app analytics show?
The activities that users of web or mobile applications perform when interacting with them are known as events.
These events provide specific information on the following areas of an app:
- Models and devices. It is used to know from where an app is downloaded and used, in order to know the audience.
- Modes of use. In this way it is possible to determine which is the route of each user, in order to keep all the routes agile. It is also possible to know the activities they carry out, as well as the time they spend within the app.
- Marketing campaigns. They show which campaigns are working and which are not. This includes data such as ad clicks, app installs, opens and even purchases.
Likewise, the performance of an app can be measured with different metrics, among which it is worth paying attention to the following:
- Content engagement
- User retention and growth
- Converting users into leads and customers
- Revenues generated
However, each company needs to value its app according to what it wants to achieve with it, which must be in line with the objectives for which it was created.
For example, the goal of music streaming apps is to increase subscriptions to monthly or annual plans, so your events should drive users toward that goal.
It is therefore very important that developers, communicologists, technologists and designers involved in the development of an app have this type of data at hand.
As in all data analysis, the important thing, in addition to collecting the information, is to know what to do with it. According to Instabug’s guide, companies should pay special attention to the following aspects of their apps:
- Functions that have an impact
- Factors driving retention
- Advanced and inactive users
- Most popular features
Once companies have app analytics in place, they need to determine which metrics they consider most important for their growth.
In short, based on app analytics, companies can make better decisions as part of their digitization process, thus contributing to both the success of their applications and their financial strength.
Want a taste of app analytics? Visit, browse and test this
Do you know any analytics app? Have you ever used one in your company? Do you consider that your company has a deep understanding of its app users? What metrics would you like to have to improve your company’s app?
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Originally published in Jorge Pérez Colin Blog